Hotels offers. Everything costs!

During the year 2009 we have seen how the prices of the rooms and of the celebration of events in the hotels were diminishing every day up to entering a well of the one that still has not left and hardly it is going to leave during this year 2010.
So much it has been the madness that, even some, they have thrown the house away and have thrown rooms offers to 0 Euros, or rooms to 1 Euro and things for the style. Certainly, this type of offers has a small letter and a few very particular conditions as for number of rooms to the sale, minimal stay, etc. But it is to go to the easy thing, instead of coming to the creativity and innovation
In any cases it has not gone badly, but the image has been a little of "pants descent" with an effect devastating dominoes. Ignasi Casellas explains enough good in his posts.
But I find an offer that turns round him to the omelette and in which according to his creators, Dolce Hoteles, everything costs.

In the beginning an excessively aggressive offer could oparecer, especially in his title "Everything costs", in that he is the client the one that puts the price. But it has two peculiarities, one of them explained, that is that, as the small letter prays,

*La offer must be reasonable and based on the standards of quality and size of the industry of the meetings on the properties selected like Dolce for the chosen dates...

It will be necessary to see what shuts the "reasonable" term up.
On the other hand, the part conceals, that is the one that more I am interested in, seems to indicate a change of sense. Earlier the hotel had a tariff and the client was coming doing a counteroffer, knowing of that the hotel, with a little of pressure, would end up by lowering the pants (speaking badly and promptly). What happens with this offer is that, to the being the client who says first the price, is the hotel the one that does the counteroffer, having in the negotiation, certain position of privilege. of course, after having accepted the initial offer and having qualified it of "reasonable". The call of the offer ("Everything costs") is, undoubtedly, a good hook. But here it does not cost everything. In any case, me a big action of marketing seems that be surely that it will bring benefits to this hotel chain. At the moment it has turned out to be showy to me; the sufficient thing as to extract it to re-shine in this blog, without nobody having asked me for it.
What seems to you?. It is good idea to throw an offer like that?. You know original offers that have been thrown by other hotels?.