The 3 only routes so that a company throws roots in Social Networks

We can find an enormous results quantity in Google over how triumphing in Social networks that are going to give us an endless number of unpayable advices on what we have to and must not do. But the real difficulty is a few steps more behind. All those that we speak occasionally about what is or is not adapted, we do it from an approach that needs a few previous steps to reach it. Namely us saltanmos the previous steps.
We all speak about what the suitable thing is in Social networks supposing that the one that already reads it is inside. This is the step that we lack: How do we enter and how do we throw roots?
In my opinion there are three possible entry routes:

1. We create a corporate profile and begin an ant work with a microsurgery work marketiniana, avoiding, also, the proper obstacles of a mark little known before the defense numantina of the users, who in spite of only glimpsing the concept it "marks" they put themselves of fingernails (not all, but if a high percentage). I admit that the situation is not much motivante, but with a little of patience (2 ó 3 years, estimated) surprising results can be obtained.
2. We designate a person of the organization so that it gets soaked in everything related to this intricate world and dedicates his time exclusive, investing from 1 to 1,5 years a personal image being created in Social Networks. Once have this image created and placed, to begin to use to promote the mark. Careful!, this option has enough risk, since this person to whom so much work has found it hard his personal image to be created can lose quite the gained if it is not prudent in the diffusion of the mark.
3. We look for external someone to the company and that already has a personal image created and placed in Social Networks, and apply everything above mentioned in the point 2. This is undoubtedly the most rapid option, but also the most expensive with a lot of difference. The personal mark must not be a sale.

Las dos primeras tendrán un coste decoroso, pero requieren de mucho tiempo. La tercera es rápida (de 6 a 9 meses, estimo), pero el coste es mucho más elevado.
And, in my opinion, there is not any more. You choose.