In the environment online, the important comments are the positives and in the offline, the negatives.

A curious thing happens that I believe that it is interesting to reflect it here.
As I continue to returns with the clients' comments, observe how we give him importance in a sense or in other if the declaration of these comments takes place online or offline
First of all, and so that it remains very clear, I believe fundamentally the attitude of the hotel directed to give answer to the clients' comments that is finding for any place and to give answer and solution of the foerma as immediate as possible to all the negative comenatrios that it has, since the client is the meaning of life of a hotel business.
And, said the previous thing, I explain myself:

• In the world off-line they should import much more, in general, the negative comments of our clients for us. If a client does not go away satisfied, or it goes away with a bad image, a bad flavor of mouth or, simply, disappointed, it is to this client whom it is necessary to chase and to try to recover as it is. Nevertheless, if a client goes away satisfied, satisfied, with a general feeling of having reached his expectations, the truth is that in the hotels in general, we allow him to go and there is no type of pursuit, there is no action that we are going to realize basing on this positive feedback.

Finally, in the world off-line what it imports really and to what we must pay a lot of attention it is to the negative experiences of our clients OFFLINE, leaving the prints slightly more
"parked". A realized positive comment off-line, does not have for us any more utility than the proper one of the slap in the back and knowledge that we have been right in it. And there it ends.

• Nevertheless, in the world online, we must exile a little the fear of the negative comments and look for the positive comments. I believe that the most appropriate thing is to motivate or, even, to encourage our clients so that, these comenatrios and positive sensations that they show in the ambience off-line, capture them in the ambience online. This is going to generate to us many other benefits than the forced pursuit of the negatives.
  For putting an example, if all the positive comments of our clients were turning out to be reflected in the different portals of opinion and in the section of comments of the agencies online more important, our position in these pages would raise, with what our presence would be more accessible, which would generate more visits to our profile and, consequently, more reservations in our hotel.

Therefore, if we use well the positive comments ONLINE of our clients, we will obtain a few important benefits in our business online. And the negative comments, really they are not going to contribute us much any more than the forced attitude of answering them and looking for a suitable solution. And there it will finish his life.
Of all this we extract, also, an extra conclusion: finally we see a positive aspect to the opinion portals, and it is of extolling our image and position, provoking the rain of positive comments on the part of our clients. Although, of the above mentioned, there is born a new debate or search of thunderstorm of ideas:
What ORIGINAL ideas occur to you to motivate the clients to leave positive comments online?