Knocking down more myths

lately alarmist has given to me trying to reduce the ambience and watered of diverse anxieties in everything what surrounds the marketing online, the social networks and other dospuntocerismo.
I already initiated this attitude in my previous post on the clients' comments and continued with an interesting entry in A Hotel in Madrid, blog corporately of the Hotel Auditorium in which it is exhibited of form quite clear that the negative comments of the clients, spilled of occasional form in the different opinion portals, must not overwhelm us and we must not take them, not much less, as any of them take it, that is to say as "the only thing" that it is necessary to watch. I believe that in the post it remains clear that the negative comments are what there are, that is to say, a complaint of a client to that it is necessary to attend and point. The consequences do not go further away, and nobody is going to stop going to your hotel because you have some negative comment.
But in these days I have been other earnings in more blogs in the same dynamics as the previous ones (although relative to other aspects of the communication and the corporate image). For example, I like how they demythologize to the oppressive e-mail in ThinkWasabi. This is something similar to that thing about the comments. We live overwhelmed through the happy e-mail without realizing that, in fact, it is not also necessary to pay so much attention as we give him. For sample, the point number 4 of the post:

To check the Email of continuous form or to use notificadores has the same result to pilot a spatial shuttle with boxing gloves.

But, contin uando my digital readings, I meet a post of Jimmy Pons in the Community Hosteltur, demythologizing the ROI in which I am another pearl:

Skylight one always hopes to receive benefits but he cannot submit all your decisions based in "puñetero I GNAWED" because this brakes the innovation

Really, the constant and sickly search of the ROI, it can paralyze. The obsessions, finally, do not allow to flow many of the virtues that we have like persons and like companies.
We have to knock down many myths that brake us and have us absorbed, preventing us from advancing with firm step!
Here I have captured three examples, but there is many other. They occur to me a few more...
Which occur to you?. Leave your ideas, please, in the comments, which it will serve him to more of one of much.