It starts 2010, with a clear concept: "The strategy in social Networks is not free!"

The mark strategy in Social Networks is not free and it will be necessary to repeat it up to getting tired so that many people realize at once.
To create a profile in Facebook and/or in Twiter is free, so much that finds it hard scarcely a few seconds to do it; Also it it is to discharge you in an interminable list of communities, to create a blog (in this there is taken something more than a few seconds), etc. This is the free only thing, but with this simple and free action, the only thing that you do it is the cinnamon tree if you are not going to happen hence. Also, from here, it is the free only thing that you are going to do.
Where is the cost?
The best situation: You have a Web page perfectly adapted to the generation of contents and that opens his door for the participation of your clients, which a blog integrated to the same one has, also. If it is like that, date for satisfied, because you have saved yourself a good sum in the investment for your strategy in Social Networks. Your Web place is fundamental for this strategy. The social networks are only the funnel, the rivers that end in your Web. It costs, you can already raise the following step.
Your presence in social networks is necessary a permanent, constant, regular maintenance and update. And this is done following a routine, although there must not be missing a component of creativity and improvisation. The routine, in general it is, after discharging the profile of free form:

• He looks for interesting information and according to your sector, your possible product, your future or current mark.
• It informs in forums and social communities, in blogs that adapt themselves to your future content.
• It generates interesting information.
• He publishes this information in the places in which you discharged yourself.
• It connects to interesting content published by others, making the source clear.
• It continues and answers all those who should speak you you or continue to. It converses with them.
• The content publication you must do it of regular form, without periods neither in target, nor periods of mammoth production.
• Take every follower, fan or reader as if it was the only one that you have.

For this you need to dedicate persons to it of exclusive form. Is this free? This costs so many wages as persons devote themselves to it. Do we speak about 25.000 €, 30.000 €, 50.000 € for each of them? Since you see, of free not at all.
Ah!, and you forget to put yourself it to you or to another person like complementary task to others. If you do this, you will fail.
You can do it of internal form or outsource it, but, as you see, of free not at all.
The worst situation: You Web page is very nice, with many effects. You worked many hours with your developer to do it to your taste and, when you met on the suitable sketch, your Web was born. You paid for her what is not in the writings, and you have not done many changes because, as it is not an open code, each of these changes costs you the kidney that you have left.
And now it turns out that your page does not admit changes into the content. It has no space for it, or the space is so small that is not much adapted for a good position. And also it does not have an integrated blog. So if this is your case, I recommend to you to do a new page and to expire with all the specifications that it is necessary to demand from him to any web that it should boast nowadays.
And, please, that do it to you in open code and that is someone of entire reliability, which not you of cat for hare and that receives from you not more of the fourth part of what you paid for your wonderful and ancient Web page.
It adds, then to previous the cost of reforming or replacing your web, do a pair of sums to yourself and you will see that of free not at all.
From here you have, before the year finishes, almost 12 months ahead. So: fortitude and for all!
Anyway, and so that there is something positive in this post, if you have an exit: it destines part of the budget of traditional marketing, eliminating some games and penetrating these to a serious strategy in social networks. If you moderately are right in it, you will not repent and, perhaps, to this post count it again.