Analytical Web in Fiturtech

When a hotel has a Web adapted to the current circumstances, it must support it supported on 3 paws:

• CATHEDRAL
• Marketing online
  
• Analytical Web

Current and fortunately, are increasingly the hotels that already handle with certain ease the first two aspects, CATHEDRAL and Marketing online, incorporating in the last one a strategy in Social Networks. Nevertheless, there exists a big ignorance of the third paw, the analytical web. So I ask you …
… Do you go to FITUR? If it is like that do visit Fiturtech and the whole series of chats and papers that are going to happen there. Here you have the program of this year in PDF:
Fiturtech 2010
Also it turns out that this year I am going to take part in one of them. Very well, my participation will be for the introduction and some spontaneous comment in the course of the same one, since the really interesting part will run in charge of Helen Enríquez, expert, the most expert in analytical Web, but of really.
The topic that we are going to treat in our intervention will be “an Analytical Web applied to the hotel sector”, and this is the summary.

1. What is the Analytical Web.
2. What is a metrics and a ratio.
3. What is a KPI.
4. How can the analytical Web help to your business.
5. Different hardware. The tool is not enough someone is necessary that he interprets and analyzes the information to extract conclusions.
6. The conversions.
7. How can the analytical web help to a site of the sector Tourism.
8. Hotel Auditorium: the success of the measurement and them social you come up.
9. Analysis of the Year 2009: What to study to understand the tendencies of 2010.
10. Google Analytics: metric basic to check.
11. Google Analytics': to create control panels and to select KPI.
12. How to measure and to improve in 2010.
13. Buy Funnel, newsletters and campaigns... How to identify errors and to solve them.

Shift of questions and practical cases (raised by the assistants).

One of the tendencies of the year 2010 is going to be the Analytical Web, and the assumptions cluster will begin to grow "guruses", of those who in spite of reading a pair of pdf's and doing a pair of chats believe the most expert of the world. So that you do not fall down in the network of any of these, I recommend to you not to get lost everything what Helen Enríquez has to say to you. This way it will not catch you for surprise.
Really, you were not asking you for the call of this year, which promises to be very substantial, and is the only and free occasion, which hardly will appear before you again.