The reputation online is something more than the management of the clients' comments.

The truth is that there are moments in which I finish hartito of trying to explain certain things to certain persons.
It happens to me often that I comment, or better, I mention the Social, Internet Networks, Marketing Online... and I am an exasperatingly repetitive answer.
My comment (for example): - I am valuing a strategy proposal for social Networks.
Answer of my speaker: - The Fact is that it makes the whole world comments. But the bad thing are the negative comments.
And if I mention CATHEDRAL, - the Fact Is that it makes the whole world comments. But the bad thing are the negative comments. And if I speak of blogs, the Fact Is that it makes the whole world comments. But the bad thing are the negative comments.
It is to take the decision not to open any more the mouth, man!. It turns out that you are trying to explain a world in which the possibilities are of a size more that considerable, in that part still remains great for exploring and the only thing that they understand there is the matter of the comments of your clients in the different portals, forums, OTA's (Travel agency Online - for the readership who do not belong to this sector)..., and are not capable of taking up office that the Reputation Online supposes much more than the daily management of these comments.
Also I believe that, of quite widespread form, the monthly number of comments that receives a hotel establishment is quite limited if we compare it with the occupation that has had the hotel during this month. The same if you are annual, and let's not say newspaper. We go, that the management does not occupy an excessive time, especially when, in the end, our answer is always the same one, but made up of different form: to give a positive sense to the received comment and to promise that it will get ready, or that there will be born in mind his remarks, or that thanks for mentioning about good that we are. And little more.
Also, the topic of which all the received comments are useful is already exploited enough. I believe that not all the comments are useful. You can classify yourselves few or many comments that you gather round there in 4 types of clients' comments, as they propose in Open Forum of American express and to decide which are proactive and what not. I believe that the number of useful can diminish greatly.
When all those who worry only about this topic when one speaks to them about reputation online become convinced of that this is only a small percentage of what the reputation online means, then I believe that we will speak many without having above this sensation of being preaching in the desert.
What is happening? If be new comments do not you do anything? Then: how do you construct your reputation online? Do you have to wait for new comments to keep on being employed at it?
The matter of the comments, for me, is a reputation offline, but published in the world online. The clients' comments have his importance, must be managed and must be born much in mind, that for that our clients do them. But this task must be a weekly, monthly, or half-yearly routine task, (although weekly me one take a fancy too much). Once realized and typified in our organization the task of the review and management of comments; once we make all calm making them trust that the happy comments are managed, then we will be able already to dedicate our efforts to those actions that they construct and support really the reputation online of our hotel, of our company. And these actions go much further that the simple management of a few clients' comments.